Grenoble Ecole de Management’s second Grenoble campus is located in the heart of Grenoble’s scientific peninsula. GEM Labs is based on innovation through experimentation. A true Business Lab, decision-makers and their teams come to experiment with new ways of seeing and doing business, developing their activities and creating value. Unique in France, GEM Labs' originality lies in its phygital and immersive platforms. It targets three groups: learners, innovation-project managers, and leader